The Benefits Of Networking

It’s easy to scoff at the thought of networking: after all, networking means less time working and more times traveling, introducing yourself to new people, and hoping something good comes out of the process. It seems like a gamble with your time, yet nothing could be further from the truth. Networking with peers is the best way to futureproof your brand and open new doors that would have likely remained closed. Still don’t believe us? Take a look at a few of the many benefits of networking below, and make the decision to ‘get yourself out there’ and do a little bit of networking yourself.

New referrals/connections

When people think about the reasons why they should consider networking, usually the first thing that pops into their mind is gaining new referrals and connections. While there are many other advantages to networking, we would be amiss if we didn’t mention this benefit from the start. It’s true: by networking, you will have the chance to gain new referrals – and high-quality referrals at that. Not only will this increase your business, but it will also allow you to inevitably meet new professionals in your market, allowing you to broaden your pool of connections even further. What this means for you is simple…       


By gaining new referrals and meeting new like-minded professionals in your market, this will increase the likelihood that you are able to collaborate with these professionals. This will lead to a wide array of new opportunities, such as giving presentations among your peers, gaining invaluable leads (your next big client may be in one of these lists), joint ventures among other entrepreneurs; we could go on and on all day. The truth is that there is no way to possibly list all of the opportunities that could be available to you simply because nobody knows what the future holds. Know this, though: thanks to networking, opportunities you would have never had will await you!

Credibility among peers

One of the challenges of making a splash in your market is gaining credibility among your peers. People are simply more willing to speak with you one-on-one if they know that you, ‘know your stuff,’ because they know they will not be wasting their time. Thanks to the new opportunities you will accrue due to networking, some of these opportunities will allow you to gain credibility in your market (such as the presentation and joint venture opportunities we mentioned above), opening new doors for your business. The more credibility you have, the more your peers are willing to listen to you (especially powerful people in your market). This will open even more doors, and it could mean the difference between your small business growing now and years down the road!

More knowledge/ideas

No matter what market you’re in, you need to continuously be learning new ideas and concepts in order to keep your small business ahead of the competition. Networking allows you to learn these new ideas and concepts from other professionals in your market. Not only that, but by gaining credibility among peers as mentioned above, your peers will want to learn from you as well. Thus, your peers will be more likely to share sensitive, game-changing ideas and concepts that they normally wouldn’t share with just anyone, giving you even more of an advantage in the long run.

Support structure

Do you see a pattern here? The more you network, the more people you will meet and be able to help – thus, the more doors will be open to you. The old saying of, “it’s not what you know, it’s who you know,” certainly applies here, but perhaps most invaluable of all is the fact that networking allows you to gain a support structure you will not find anywhere else.

Let’s assume that your market is experiencing a severe downturn, and business has inevitably slowed down. Before you chose to network, you couldn’t depend on anyone to help you and offer support. But after? You will have a strong support structure that will be there to help you get through the bad times. It feels good to know that we have people by our side that can help us ‘push through,’ when we don’t have the strength to do so ourselves, and a support structure will provide this for you. Network for the opportunities, the knowledge, and the other bonuses that will allow you to grow sooner than later, but also network to build a foundation of support when you need it the most.

Ready to start networking, but you’re not sure where to start? Join B2B Windsor today, and meet a group of likeminded individuals that want to see you succeed as much as you do. We’re all in this together, and by helping one another, our small businesses will allow us to cater to our customers better than ever and keep our communities great!

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